144. Find Your People! Exploring the Power of Partnership

What if the secret to personal and professional growth lies not within ourselves but within the power of partnership? Welcome back to another revelatory episode of the Paradigm U Podcast. This week, I bare my soul and share insights on how shedding isolation, embracing vulnerability, and connecting with the right people can transform your life and business in ways you never thought possible. From asking my husband to join my business to battling postpartum depression, I reveal how the power of partnership has been a game-changer for me.

This episode is a treasure trove of wisdom as I, alongside my new business partner Lisa Sarnowski, delve into the fascinating world of biohacking. This isn't just about science—it's about harnessing the power to control your own biology, learning to create healthy habits, and being intentional about your wellbeing. Lisa, a seasoned coach, biohacker, and mother, offers an abundance of insights and strategies on how to lead with heart and align yourself with the right people to create the life you desire.

We end on a note of reality, debunking the myth that there's only one way to do business and emphasizing the importance of balance in entrepreneurship and parenthood. We share our experiences and hacks to make your daily life easier, and discuss opportunities in health, wellness, and business. So, get ready to explore the unchartered territories of biohacking, partnership, and entrepreneurship in a journey of self-discovery and growth. Tune in now for an episode that could change your life!

Chapters

• 0:00 Releasing Stories and Overcoming Vulnerability
• 7:41 Taking the Leap
• 15:22 Expanding Through Vulnerability in Business
• 21:23 Embracing Growth and Taking Aligned Action
• 26:44 Entrepreneurship and Finding Balance
• 38:57 Business and Parenthood in Challenging Times
• 49:35 The Importance of Numbing and Hacks
• 55:17 Biohacking
• 1:07:34 Exploring Health, Wellness, and Business Opportunities
• 1:14:40 Navigating Business and Personal Growth
• 1:23:57 Share Podcast for Good Karma

Transcript

Speaker 1: 0:00

All right, well, welcome back to the Paradigm New Podcast. This is episode number 144. Woohoo, and this is a big release episode. All right, so I promised I would tell you the big news. In the last episode, we talked about the power and momentum that comes with connecting with the right people, and on today's episode, I am releasing a big announcement and sharing what stories I had to release to harness the momentum that I am now experiencing. This is a powerful episode and I think you're going to love it. Listen in. Hey Dad, bring us in.

Speaker 2: 0:43

You're listening to the Paradigm New Podcast. You're about to start transforming your life by growing your mind and expanding your paradigms. Here we'll cover real life topics, just like the stuff you'd share with a good friend. This podcast will serve up topics that weigh on our hearts and keep us up at night, whether it's navigating parenthood and becoming an adult, or wayfinding, personal development, marriage and money. You, my friend, are in the right place If you're wanting a lot more in life to feel better, to heal, to have peace of mind, to feel powerful in the life and to bring more abundance and prosperity in your life than this podcast is for you. Here we'll offer the opportunity to shift your paradigms by growing your mind, and when you do that, anything you want becomes possible for you. I'm glad you're here.

Speaker 1: 1:23

Woo, welcome. All right, you ready to witness? Like vulnerability in action? Here it goes, ha ha ha. I have some big things that I'm releasing and releasing, if you get my gist Like I'm releasing things like what no longer serves me and I am releasing, like I am announcing some pretty big stuff and putting it out into the world. Well, as I mentioned, what I am releasing.

Speaker 1: 1:51

Well, let's start with stories. We all have stories that block us and they hold us back, and I had a lot. I'm sure that there are still pieces of the onion that I need to uncover, but as of right now, I've peeled back a lot of the layers of that onion and a lot of those stories that were holding me back. One of the bigger things that was holding me back, I've realized, in business at least, was do not partner in business, do it alone, and that will be safer. So for years, I guarded my businesses, I guarded my information, I guarded my moves. You know I would go to like networking different things or I'd be surrounded with other people in similar industries, but I wouldn't share a whole lot about what I was doing and what I was choosing to make as far as business moves, because I had a story in my head that said don't partner and don't share. Well, I shouldn't say share. That sounds awful, because I would be more than happy to share my experiences with people who are wanting to also learn. But when it came to the nitty gritty like I'm talking about, like the really personal, like vulnerable stuff, you didn't wanna share that. That was the story that I had. I actually am still unclear as to where those stories came from, but what I was realizing was it wasn't serving me. And I wanna tell you a little bit about how I came to that realization, because you might be experiencing something similar. Maybe it's not business related, maybe it's personal, but you're holding things close to your chest because you don't wanna share. No, is it? Do you hold them close to your chest or your vest? I actually don't know. I'm hoping you're answering this out loud as you're listening to this podcast and giggling and you're like gosh, that girl, she really needs to get those analogies nailed down. But if you're somebody who's holding some of the information or some decisions or some feelings really close to you because you have stories that that vulnerability may actually be a liability, I wanna share my journey on how I came to the decision that that was not serving me anymore.

Speaker 1: 4:09

Okay, so the first one. So I have a couple of things I wanna share. The first one was when I owned a bar. So I owned a bar quite a few years ago. It was a long time ago, but that was really a season of my life where I really grew as an entrepreneur. That was the first time when I was solely employed by my own business. So I didn't have a W2, I didn't have a boss, I didn't have anybody kind of guiding my decisions. I was really like driving the ship and kind of on an island and trying to figure it out as I go. And when I had my second child, I realized that I had hit capacity. I've shared some of that experience in the stories in past episodes. So if you've been listening for a while, you know what I'm talking about. And if you are like, what are you talking about, go back and listen to those episodes. They're amazing. I swear I might not be biased, but okay.

Speaker 1: 5:05

So anyways, what happened was I had my second child and I realized I was bumping up to capacity. So I asked my husband to leave his career and his job that he loved to come help me in our businesses. Because, let's be honest, I was the one who got us into a lot of this stuff at the beginning. Like, hey, I had this entrepreneurial like you know current running through my veins like let's just go for it. And Tony has been like, okay, game on, I trust you, I believe in you, I will be alongside you, whatever you need for support. Well, he really took it to the next level when, after having my second child, I was like, hey, man, I need you to leave this career that you like went to college for you've done all your life you love like, you're like in like your dream job, you're so happy, can you just quit all of that and come help me? And he's like, sure, I got you, like we're in this together. And he did that. And that was vulnerable enough asking for that much help. But what happened was we quickly realized that we did not work well together. We had never worked together and being entrepreneurs and having little babies at home. What happened was we were talking about work all the time. We were talking about it as we were driving our kids to daycare. We're talking about it as we're making dinner. We were literally having work conversations as we're changing our newborn diapers. It was just there was no separation and we quickly realized we needed support.

Speaker 1: 6:32

Cupid, like massive vulnerability, because you're like, holy smokes, I have all of these like things I'm struggling with. But if I share all of these things, people are gonna think I'm failing. Okay, maybe you're like yeah, I know what you're talking about. I totally relate. Maybe you are in a similar season right now. Well, we put our heads together and we're like okay, we're struggling. We cannot seem to figure out how to get out of this like muck that we're stuck in. We need support. But where do we even look?

Speaker 1: 7:05

And at the time, this was many, many years ago. This was 2015. So what is that? Five, six, seven, eight years ago? Holy smokes, that's crazy. So eight years ago, we're like okay, who could we even ask? And we immediately ruled out anyone local, because we were like gosh, we can't ask anyone local because then they're going to know that we don't have our act completely figured out. And at the time, I felt like hey, I'm trying to like run a business and I need to make sure that I have things figured out on a regular basis. That was the story that I had.

Speaker 1: 7:41

So, when we put our heads together, we came to the conclusion that we were going to reach out to somebody that I had known for many years, and this person actually was not doing business coaching per se, but she was a coach, in a different capacity, for a lot of different people. And I was like hey, you know what, if we're going to ask anybody who can give us an objective opinion, let's reach out to this person. So we reached out to her and we had a conversation with her, which immediately helped us to realize that we needed an advocate who was going to be on our side. So we asked her like hey, we know you're not doing business coaching, especially you have, you know, no experience coaching people who own a bar, but this is topics that are not necessarily bar specific. We need somebody to help us get through the things that are blocking us so that we can really get to the next level, because we want to grow, we want to be stronger and better entrepreneurs, we want to go farther and faster. Can you be our coach? And she kind of giggled and she's like you know that I've never worked with people who own a bar, right, like am I the person for you and we're like, yes, you're the person we had.

Speaker 1: 8:55

We felt it in our gut and we put our trust and our vulnerability in this person and, quite frankly, that coaching that we received from this person changed our trajectory completely. What came out of that was not like exactly what we wanted to hear, but in fact it was a hey, I'm going to call you out on all the things that maybe I'm seeing as an objective third party who you've hired to help you get to the next level, which also means that I might have to say things that make you feel uncomfortable and really push you out of your comfort zone, to kind of kick you into gear. And I'll be honest, at first I did not love some of the things that I was hearing, but later realized that that was exactly what I needed, and I'm so grateful that we were vulnerable and put ourselves out there and set aside our ego our ego to be really, really vulnerable and hire this person so grateful still to this day that literally changed our lives, changed our trajectory. It helped us to realize like we needed a lot more systems and structure in place to work together, and there's so many other things that that triggered, but that's for another day.

Speaker 1: 10:04

The next moment that I needed to do this was a couple of years later. Interestingly, it was when I became a parent again, when I had my third child. I, if you've been listening for a while, you know that not only was I wrestling with a lot of trauma and PTSD from an explosion, but now I was wrestling and navigating some major hormonal shifts in my body which led to some pretty deep, dark postpartum depression and anxiety. I was what I was calling sick or in a fog, and I didn't know how to get out of it. And so this time I did it again, but on a way bigger scale. I didn't just look for somebody to help coach me out of the the season that I felt like I was stuck. I needed to align myself with people that could help me climb out of the mess that I was in and who could kind of shoulder some of the weight and the burden while I was taking care of myself and getting back to a better place.

Speaker 1: 11:09

I entered into business partnerships at that time and, equally for so, I entered into a couple of business partnerships because I needed to bring on partners and, equally, I brought on a team to help me. This created the space and the capacity for me to step aside and just take care of myself. I needed to do that for myself, for my family, for my young baby at home and, equally it, I knew it would serve my businesses if I brought on help. The interesting thing with that was I had had stories for so many years that I didn't want to bring on any more employees and I didn't want to partner in business or investments. And here I was at probably my lowest point and I was doing all of it. I was going against everything, every story that I used to have, but I knew that I needed to do this because I needed to be crazy, crazy vulnerable so that I could experience the massive shifts. And guess what, when I brought on that team, they were able to take on a lot of the weight, so that I had that capacity.

Speaker 1: 12:17

Well, this year I did it again. So what is that? So four or five years? That was 2019. So what is that? Four years later, I did it again. Whoa, that's super interesting. It's like four years and four years, wow. Okay, see, I told you I don't really write out the notes for these things. I just have these all moments in the moment and you get to witness them alongside me.

Speaker 1: 12:39

Anyways, this year I did it again, but not this time. It wasn't because I was struggling or I was sick or I was like holy cow I'm stuck in this mucky spot that feels heavy, but it was because I had released a lot of the stories that were holding me back and I knew the power of aligning myself with others and I had clarity on where I wanted to go. I had set my sights on where that was and I had recalibrated and I had recognized okay, I know that if I want to go bigger and faster and better and be the person that I aspire to be, I need to link my harness with other people Equally. I know that I can get there a better way if I collaborate. So this past year, this past spring, I made two massive shifts. I've been working on these for months, you guys Seriously that is where my head is that I've been down and focused and working through a lot of the processes that you have to go through to really start aligning yourself, and now I'm so ready to release this. So here's the big announcement. Well, I've told you what I've released, story wise, as far as like what I had to release that no longer serves me.

Speaker 1: 13:58

Once I released all of those things, I had the capacity to step into the process of these big announcements. The first I hired a director of operations for our real estate business. I'm so excited about this. I have been working on this for months. I shared a little bit about this before, but I hired a director of operations for our real estate business and this person truly is taking our business to the next level, which allows us to have more capacity for the clients that we serve, for the investment portfolios that we have, as well as anybody who comes to us and wants to invest in real estate. Now we have the capacity to bring them into our family of investments and we can walk them through all of these things without having you know like, oh, let me get back to you in a week or so because we just don't have the capacity for it. Nope, this person is the director of all of our operations and they are knocking it out of the park. And that equally creates more space for me to lean into what I truly believe I'm on this planet to do, which is announcement number two I've linked my harness with one of the most brilliant women that I know, so that I can better serve all of those coming to Paradigm U for coaching you guys.

Speaker 1: 15:22

As I mentioned in a couple of the last episodes, I am so honored and humbled by each of the people that come to me looking to grow into who they're meant to be. I have had clients come to me who are like you know what I feel like? I've been activated and I now see what I'm supposed to do on this planet, but I just need someone to help create a path and a map so I can get there. I've had people come to me who are like hey, I have a lot of habits who are really that are really holding me back and they're not allowing me to step into what I want to do. Or I have people who are like you know what I want to do X, y and Z in business and you are this unique anomaly who actually understands personal development and massive business moves. It's a pretty unique niche. I get that at times that you know and sometimes I get in my head I'm like gosh, am I the weirdest person out there who loves personal development and loves business and real estate and investing?

Speaker 1: 16:24

But it serves so many people and for each of you who's come to me, I want to say thank you and, equally, I want to say thank you for being patient, because I understand that there have been people that I've had to turn away for coaching because I didn't have the capacity. I've asked. I've had people ask like hey, can I hire you? And I'm like, yeah, in like three months you can get on the wait list and I can, you know, add you in when we have capacity. But now I'm able to serve more and better, which makes me so giddy, so giddy.

Speaker 1: 16:59

I have been working a hard to make sure that I have a strong foundation so that I can help more people and make the impact that I am meant to make, Because if I can help more people, each one of those people is going to be in a better spot to help so many more people and impact so many more people on whatever they're passionate about. Because, let's be honest, the people that I'm serving and those of you who are listening and maybe we've worked together the people that you are creating service for or you are creating expansion for, and you are having an impact on those people's lives I would never meet those people, but you and I are catalysts and we can connect each other and then we can grow together alongside each other. It's pretty exciting when I think about the ripple effect, but here's the thing both of these big business moves required a willingness to be massively vulnerable and both, equally, have accelerated my journey. It's like I've hit fast forward. Actually, I have someone in my life who says it's like you hopped on the Ferrari Maybe you've heard those episodes and gosh, it was probably about a year ago when I was talking about my experience with my shaman that I had been working with. She is the one who really helped me to understand what I needed to release, and being willing to collaborate and align myself with the right people was a story that was still holding me back.

Speaker 1: 18:30

I had a story that I needed to do this on my own, that I didn't need to collaborate with other people because that would force me to be crazy vulnerable and, quite frankly, between you and I, that would actually force me to get my act together in a lot of areas that I was really slacking. In particular, I'm not so strong at email. I'm not so strong at some of the organizational pieces of my business because I've been too busy on the visionary and the serving of others to take time to do some of the logistic stuff. Now I have people in place that can help me take me to the next level, but I needed to be really vulnerable and honest with myself and recognize where I was most weak and look for the seats on the bus that needed to be filled.

Speaker 1: 19:19

Much like in my previous experiences, I had to set aside that ego and be vulnerable and, in fact, my new partner with for Paradigm U has actually been gosh. She's been a sounding board for years. She was my coach back when we needed to figure some stuff out at the bar that I had mentioned. She helped me to realize my dream of Paradigm U back in 2016 and helped me to create it Like seriously. There was a lot of big conversations that helped me to really come to the reality of what I wanted to do with my life. She walked alongside me the past few years on a deep, transformational journey and I am so grateful for all of her patience and her guidance and her wisdom and I'm so excited to introduce you to her.

Speaker 1: 20:15

Her name is Lisa Sarnowski and she has been a trusted mentor of mine for so many years, but stepping into a partnership with someone that I held on such a high pedestal, such a high pedestal, ooh, that you guys, that tested my fear and my willingness to be vulnerable at a completely different level. Because now, not only was I just bringing on somebody that you know, oh gosh, I wasn't just, you know, bringing on somebody who was going to be a partner alongside me, but this was a partner alongside me who I really really kept up on, this like Incredible pedestal of like, oh, this person is brilliant, this person is like, wise beyond their years and this person can strategize like the best of them. But I knew I had to do this. I knew I needed to set aside all of my fears To better serve my clients and many of you listening, and so that I could offer even better options for driven people who are ready to make a change. You know, okay, here's, if we're being honest, I'm a mom with little kids If you've been listening for a while, you know that.

Speaker 1: 21:23

And equally, I want to be present for them. I want to have time to take care of myself, because I know how important it is to take care of myself and I advocate that for all of my clients and, equally, I realized that I was Signing up to take on so much that I couldn't take care of myself anymore and I couldn't be present in the ways that I intended to be, unless I was willing to be vulnerable and to really shift some things. You know, I want to grow businesses and, in particular, I want to grow paradigm you, because I know that if I can help more people, they can help more people, and that is how we we make an impact on this world. And, equally, I want to live life on my terms. I want to be able to feel calm and present and To be able to be creative and take care of myself and, just, you know, be happy and enjoy my life and not be like I'm so overwhelmed oh my gosh, I I need, you know, way more time in my day and my energy buckets are empty and depleted and, holy smokes, I am just, you know, chasing my tail.

Speaker 1: 22:30

That was not a narrative that I was interested in having be my story and because of that, I had asked myself some hard questions. And, equally, I needed to find someone who shared similar values and, equally, was a partner that I could lean on and learn from and be pushed to grow. It's exciting to actually think about this and think, wow, this is one of those moments where I'm going to look back and be like remember that announcement. That was the start of something really, really cool, and each of you gets to be alongside me on this journey. So here's the cool part You're witnessing me being the person that I aspire and intend to be, and I want to invite you to do the same.

Speaker 1: 23:16

Is this easy for me to like come out here and say all of these things? Nope, not even kind of. I get nervous, I get like anxious. I'm like, oh my gosh, am I making a crazy choice on any of the decisions that I make? But I know that I need to make massive choices and and take action, and that is why I'm confident that you are going to be mesmerized by the wisdom that Lisa brings. You know she leads with her heart, which really inspires me, and it it aligns with me in so many ways.

Speaker 1: 23:47

She is brilliant when it comes to strategizing, and what most impresses me is she really creates the life that she wants by being deeply Aware of herself and intentional with her decisions and her actions. That, my friends, is a rare find I'd go on. You know a legend's color, a unicorn, but she'd probably be like, seriously, you nerd, don't call me a unicorn. But she knows her values through and through and because of that she's able to cast vision for what she wants and then she brings it to life, all by taking aligned action, and she's going to show all of my clients and all of paradigm use clients and all of our clients how to do the same. I am so excited, I am giddy just thinking about this and I am so honored that she's agreed to come on board.

Speaker 1: 24:42

So here's the interesting part since she was unavailable this summer to record a podcast because guys get this Years ago she drafted her dream life to include trips to scotland and summers at her vacation home, and now she's living out that dream, which means she wasn't available to record this podcast, which, you know, part of me is like come on, man.

Speaker 1: 25:04

But at the end of the day, I think that is so stinking cool and it is just another testament To the incredible life that she's created for herself. And she is going to show each of the clients of paradigm you exactly how to do that. That's pretty cool. So, because she was unavailable to record a podcast. I just happened to have an old episode that she was so generous to record with me Years ago when I wanted to start a podcast, and she was so willing and gracious with her time that I have this gem of a podcast episode. She recorded this with me years ago and I thought it'd be a fun way to kick off the announcement and introduce you to lisa sarnowski. Who is lisa sarnowski and why is she such a badass?

Speaker 3: 25:48

Well, first of all, hearing you say badass Is a high compliment, so thank you. It takes one to know one. So who am I? What a big question. I think I'm still figuring that out. In fact I know I am, but I am a Woman who's on this planet to support other people and igniting their greatness. I mean, really that's what my I've been able to distill down my, my vision to my husband, and I lived abroad. I've been coaching for over a decade. I have two super cool kids and they're keeping me busy right now. I love myself some biohacking and, you know, a little little dark chocolate and some stuff on the side, because that's life. I'm here to support people and really getting unstuck, because I think, in fact I know, that everyone has this inner entrepreneurial badass. I like to call it like it's in there. If you want to claim it, let's roll. If you don't, that's cool, we can figure out what else to do with it.

Speaker 1: 26:44

I mean you actually really helped tony and I Change our trajectory into entrepreneurialism. Our paths collided and crossed when we asked, when we reached out to you for help. We just were trying to figure out how to work together and not want to kill each other and and really I think that was a pivotal moment for us to realize, okay, we need to take big steps back and look at this from a huge lens and not from the day to day. April and tony don't like making dinner and talking to work at the same time, like we need separation. That was really helpful. I really liked how you were able to have a see big picture.

Speaker 3: 27:21

Well, I'm so glad and I know, um, I just I still remember when you two called me and it was you were wanting help and I remember going. You know that that's not my industry and you're like, yeah, but this is almost what we needed. And you're right, I think that's what I find in my own growth Right now is I need outside perspective, I need that outside lens. And also, who does you guys forever working together? I could. I love my husband dearly.

Speaker 3: 27:45

We're coming up on our 15 year anniversary, which is Whoa awesome, thank you, but there's no way I could work with that man. So who does you guys for having done it for as long as you've had? It's hard.

Speaker 1: 28:00

You have very little separation. We also have realized in our relationship that we treat each other like we're business partners a lot, or we'll be having big conversations to hey guys, what are we having for dinner tonight? And it's hard to navigate who gets to take the leadership role and who gets to like delegate and holy smokes.

Speaker 3: 28:21

Yeah, there's a whole lot of intentionality there of there of creating different spaces, which I think a lot of people are experiencing right now. I know I am with virtual schooling. How do we make this? You know room feel like it's school time, but now it's just your bedroom and it's time to go to bed. You know that's college stuff, that's not third grade nine-year-old stuff. So well, and I don't know that.

Speaker 1: 28:44

anybody has the answer, even I don't even think that's just specific to kids. I think that there's a lot of people who are working from home and, as somebody who's worked quote unquote from home for years, it's hard, but it's so hard. Yeah, how do you Present yourself the same way? How do you hold yourself accountable? The same way, how do you not get distracted by throwing laundry and getting back to work and being able to be and the same page and keep it all going? It's, it's impossible. It's not impossible, it's, it's figure out.

Speaker 3: 29:17

But it's hard to me. I'm learning that it really takes other people in your life that are are willing to stand up and say I'm in it too. Like you should see my office right now. I'm an organized, you know, very structured person, and yet I papers on the floor because you just can't get to it all all the time. And so learning to embrace that mindset too on the path, absolutely yeah.

Speaker 1: 29:40

So you're a mom and You're a wife, as you mentioned, and a business owner and you're specializing in people who have the entrepreneurial. What are some of the things that you would Share with somebody who's thinking about wanting to be an entrepreneur? Or maybe take that leap and try something you know, or start a business?

Speaker 3: 30:00

Yeah, such a good question and quite a big one. I think that question to me is a really personalized one, and and and. Where I would start is tell me about your journey. You know kind of where we started today. Where are you at what? What is your dream? Tell me your big dream, not the dream that you think I want to hear or what everyone else is touting about. That should be your dream online. What do you want out of this lifetime?

Speaker 3: 30:23

Because for some people, people want to build an empire and for other people they just want to be able to stay home, juggle work and family and just still make a great living, but not have to stress so much about driving. So what is that vision? And so I really like to dig in and start with when do you see yourself, which is a hard question right now in the world we're living in? Because I'm flying day to day these days, because so much changes I don't know if my kid school is going to remain virtual we're taking on one of his friends two days a week to just support that mental health for both of them, and so we're just really flying by the seat of our pants. And even though I'm a strategist by nature and seeing the end Supports us in getting there. That's, I think, a lot of times where people are a little stuck right now because they're going. I don't even know. Can I dream still? What is that dream?

Speaker 3: 31:18

Um, which was a big part of my own journey in figuring out, I knew. I knew that I would be at the a point in my life where I would have two cute little kids, an amazing husband, an adorable little house and my dad would be dead. I knew this part. What I never knew was what was beyond it. So, going through a whole reinvention phase and Refiguring out that, that vision in that life and what you want to claim now, is really near and dear to my heart, because I just went through it myself.

Speaker 3: 31:46

You're gonna make me cry. Oh, I don't want to make you cry, I'm so sorry.

Speaker 1: 31:50

No, don't, don't be sorry, I just Gosh what you're seeing. It just lands Really well and you're absolutely right, and I don't think any of us know that and we're not prepared for that. What's next? No and I don't think that there's a way to prepare us for it. But then when you find yourself in this spot, you're like Holy cow, that's a lot of stuff I'm carrying around. How do I keep having forward movements and not get stuck?

Speaker 3: 32:24

Yeah, and and how do you not drown in in my own journey and in the misery of what was or what could have been or how I am right now? You know so much of it for me was. This isn't who I am. Why am I acting this way, taking a step back and really thinking about you know, business and vision and and impact, and what I really want in the In my life. I just thought this is.

Speaker 3: 32:48

This starts with me and that's a big message for me is that if you really want to have a business, there's people in the entrepreneurial community you know April, I mean we wrap each other up in arms and we are like everyone's biggest fan, like how can we support you? What do you need? What do you need? What do you need? And the people that come at business very much from a Competition standpoint. While I understand, they're not my people and they're few and far between. So I just really hope people can understand that if you have a dream, there are people out there like yourself, like Tony, like myself, who will do anything we can to support you in that process. But it starts with you. It really the whole process is inside out. It's not looking for all the business books, all the networking events, getting all the answers external. It really starts inside.

Speaker 1: 33:43

Yeah, your spot on and doing the hard work to figure out and to know yourself, and that, I think, is probably the hardest part of all of it.

Speaker 3: 33:53

Oh yeah, to not just know yourself who you are now. But what I'm learning, even on the business journey because I just went through a whole big rebrand was who am I working into? So who is Lisa three years from now? And now, start being that person. Yeah, that's who you're growing into, that's who you really see yourself as. But you can't get there if you're, if I'm still being who I am today. There's a merry there, there's a marriage and it evolves over time.

Speaker 3: 34:23

But so much of that is just that awareness and willingness to take steps. Look, I have been coaching for over 11 years and one of the things I always hear is take massive action, take big leaps all of those things. There's a ton of truth in that. Right, you got to just push yourself into the diving pool. And yet what I also see in between those big moments is consistency just one foot in front of the other, and that doesn't get a lot of traction, because that's not high marketing language that's going to sell. But that's what I see the people that are gaining the most traction, that are finding their dreams, that are willing to look at who they really are today and what they want to change and make different for their future. They're also the same people that are willing to just at least do one step every day, even if that step means to pause, to go to sleep early because you're exhausted. Pausing is also an action, and it's one that doesn't get enough attention, in my opinion.

Speaker 1: 35:20

It's not sexy, it's not, it's not I'm not pausing to go to sex, exactly, but you're absolutely right. And it's not the stuff that sells, it's not the stuff that gets your attention and it's not those big, loud, squeaky wheels. It's that consistency. And I will be the first to admit that I really struggle with that, especially having little kids. It's hard to stay consistent and it's hard to kind of keep that end game in mind. And I'm probably right in the middle of it right now. I don't think that I have that consistency and I don't know where I'm going. So it's really fun to hear you rebranding and shifting into that person that you're working towards and that you envision yourself being. That's cool, thank you. Well, and, as a side note, the photo shoot that you did for this rebrand holy moat. You are like losing powerhouse energy.

Speaker 3: 36:30

I saw those photos and I'm like oh snap, oh she's going there, oh, she's going there, yeah.

Speaker 1: 36:38

So I just I have to do a huge shout out because that gosh, that's awesome and I can't wait to see the whole end game of it all, and when this comes out it'll probably all be out Like you'll have that rebranding for the most part Is that accurate?

Speaker 3: 36:53

Yeah, I think it should. It should hopefully all be live by then, cool.

Speaker 1: 36:58

Cool, well, and if it's not, then we'll just push this back.

Speaker 3: 37:02

No, we're all good. You know everything is an evolution and I think so. So much of the journey is equally important for people to see how things evolve right and that it's okay that a decision you make today and the person you claim to be three years from now, or the business you build it can shift, it can evolve and grow. That's what life is. Life is ever evolving and changing and, yeah, that photo shoot that was like an identity crisis in a day. That is a story for another day. But yeah, my photographer was amazing, so shout out to her. Wait, well, you got to do the actual shout out then. So, photographer Lindsay Staten Photography All right, yeah.

Speaker 1: 37:43

Lindsay, I'll get a link from you and we'll just have that in the show notes.

Speaker 3: 37:48

That sounds awesome and, as you can see, her style is just unique and different and bless her heart because again, identity crisis in a day. Well, it looks awesome.

Speaker 1: 37:59

So, when you're talking about the consistency versus, like, the big actions, one of the other pieces that you touched on but I want to circle back to is this idea of just getting started, because you can get so overwhelmed and in your own head as somebody who wants to try something kind of crazy, you can get in your own head really quick about all of the reasons that you aren't fit to do blank. Can you talk a little bit about that? Because I'm sure you've seen a handful of entrepreneurs that have come across your, your desk that have had that where maybe they're struggling with taking that next step or getting started, or maybe they have this idea that you've talked about and they've shared this dream that they have. But getting that from an idea to an actual business can be a huge leap, probably the hardest.

Speaker 3: 38:53

Yeah, I agree, and you know, I think there's this. There's this myth out there that we all buy into to some degree that there's only one right way to do a business. And, of course, the longer you're in business, the more you realize there is no right way to do a business. Yes, there are maybe some licenses you need to get, or you know all of the logistics. Okay, I can maybe help you there right, like we can get those going in the right order. Sure, but by and large, what we're seeing a lot, especially with women entrepreneurs is, is women. There's a phenomenal statistic from American Express where they do research every year and right now, nationwide, we have 1,817. I was able to remember it because 1,817 women starting a business every day in America Wow, every day.

Speaker 3: 39:48

And so much of that are life, what's referred to generically in the industry as lifestyle, so online coaches, consultants and all of that. And the barrier to entry is so small it's, and yet it's so big at the same time and here's what I mean it's a small barrier to entry from a financial perspective. You need to be able to get on your computer or get online somehow. That's basically it. Everything else is sure of systems and processes and we can talk about that all day to really make things effective and efficient. But ultimately that's what you need, what you. But the bigger hurdle is the mindset. It's the ability for you to say I'm worthy, I'm valuable. I got a lot that I can share, and I don't know it all. I'm not going to claim to know it all, but I know a lot and I know that on my journey I can support other people and whatever it is that you're passionate about right. So now I'm already forgetting the original question.

Speaker 1: 40:45

Oh, that's okay. Well, you're going down a really important path and I'd like to keep going down this one if you don't mind. We were talking about getting started. So you're at spot on. But you're absolutely right. Especially for women, this is really hard, like you get in your own head or you look outward and you're seeing oh so and so is doing this, and so and so is doing this. And social media gives you all the highlight reels to drum up all those insecurities, which is bullshit.

Speaker 3: 41:14

It's so bad. It's so bad for all of us, but it happens.

Speaker 1: 41:20

That's interesting that you say that, because actually a friend and I were just talking about how virtual school and just all of the pandemic stuff, setting in particular more women back in her opinion than anybody else as far as professionally establishing themselves. And I was actually just talking with a woman yesterday and she was saying that the head of her HR department at this huge, huge business finally came to the team and said hey, I didn't do this full time because I'm trying to do my kids schooling and they're just flopping and I don't know. I'm in this really hard spot where I have to make a decision.

Speaker 2: 42:04

And.

Speaker 1: 42:05

I think you and I can totally relate. We're like just trying to figure it out, but that's a hard, hard journey to be on. Sorry, I went on a tangent no.

Speaker 3: 42:17

I love that. And to circle it all in if you want to get started, start somewhere. I mean, that's not new advice, I think it's just us equally sharing that. It's okay. Wherever you're starting, it's okay. Call up April, call up Tony, give myself a call. There's someone else in your circle that's been in business. And here's a trick to typically people in your like immediate circle, people that have known you your whole life, maybe gave birth to you, perhaps are your biggest cheerleaders. They're also people that want to keep you safe and secure, which means going outside of any typical bubble, ie entrepreneurship might be scary for them and that gets projected onto you. We don't want that for you and we also want you to continue to have a great relationship with all those people in your life. So go outside of that circle and start talking to people, because I can guarantee you someone can get you moving. Just take one step at a time, okay, because all those steps lead up to big things.

Speaker 3: 43:12

Going back to moms, I completely agree. I'm seeing it with women everywhere right now and that's absolutely no cut or slight on any men that are actively engaged parents as well. Tony is an an age father, my husband's very engaged and we're extremely lucky with David's employer. They're been amazing through all I mean truly incredible through all of this. So he's able to juggle with me, but at the end of the day, it's me that's making sure the kids are where they need to be, making sure all of their classroom assignments are done, making sure that the house is maintained and the laundry is done and that we know what we're eating for dinner and that all the food is in the house. I've finally delegated some of those meals to my husband and he stepped up with the laundry and all the things. But the reality is it's all the things, and so from six to last night, it was midnight for me. I don't normally do that. It needs to get done, and I think we need to continue to have these conversations about it, because at some point on my journey last week, I started to think I'm not enough.

Speaker 3: 44:17

How can I not handle this? I'm a woman, I'm a superwoman. I should be able to do it all, because my whole life I was told you can do it all, you can do it all, you can do it all. And now I literally walk around the house and I tell my kids I can't do it all. You're doing this, you're doing this. We're a team. We're a team, we're a team. And I called this teacher last week and I said I love you but this isn't working for me and my son's development and it's not working for our house, because I'm stressed. If I stress the whole family, the whole house goes down. And it was awesome because the teacher just said 100%.

Speaker 3: 44:51

Our district, our school, my teachers for both of my kids have been phenomenal. I mean this could not be going better. The challenge is my kids are in a Montessori school and that methodology is very different and while they've done a great job of transferring that to the home life, they're still mashing kind of traditional education with Montessori, which is just highly, which is fine, but there's just a lot for the kids to do every day and, in my opinion, unrealistic For me. I got two goals for my kids Stay curious and be kind, that's it. And the second you squash my kids' curiosity, then we're going to have problems and that's what I felt like was happening, so called her up.

Speaker 3: 45:33

We've devised our own education plan which includes Wednesdays, which were supposed to be asynchronous days. Just a fancy word for no meetings. Just do your own word Like why are we using these big words? I don't want to get the dictionary out, that's my son's job, but we're going to do a field trip and we're just going to write about it and document it, and so I guess any woman that's listening, I guess I would just say we're in it with you. Talk about it please, it's not just you. And if you feel so empowered, call your teacher, devise your own personalized education plan, because what's being presented to you? Everyone's just trying to figure it out. And ultimately, what my teacher, what my son's teacher told me was I just want a happy home life, and it's true. I really think at the heart of it, that's what all the teachers want are happy home lives and some curiosity and learning maintained what you said about just calling your teacher and putting yourself out there.

Speaker 1: 46:32

I think that that's a huge gift to just give somebody permission to say, hey, you can challenge the system a little bit because nobody has the right answer. Just like you said, with entrepreneurship there isn't one size fits all. We're all just figuring this out. And if we come at it from this lens of it has to be this way and it has to be right and it's very black and white, that's where we're gonna rub up against it and we're gonna have those negative feelings and it's not going to be beneficial and it's not going to help all of us flourish. But if we come at it from a lens of hey, you know what, I'm gonna be curious, I'm gonna try and figure this out. I'm going to do what's best for my family and I know my kids really well and I know what's important for them.

Speaker 1: 47:16

And I also recognize that teachers are just busting their asses to figure this out and to serve the best way they can and they're being thrown into a completely different industry. Now they're all of a sudden tech industry and that's a whole different. And then all the dynamics. I saw a post the other day a teacher had shared like these are the 10 craziest things I saw on my videos with my students today Appearance sleeping in the background, a kid outside naked on a computer all of these things and I'm like I can't even imagine. How do you make?

Speaker 3: 47:52

it Was she at my house. It sounds like she was secretly in my house. She's at all of our houses, lisa. I think so. I think so, hey thanks for listening.

Speaker 2: 48:02

All you parents, moms, dads and even kids.

Speaker 1: 48:08

You're all doing a great job. And now back to the show. Coming at that from the same lens as starting a business, which is just be kind to yourself, be patient and just take one step at a time and be curious about it, ask the questions, put yourself out there, that lens of vulnerability, I think, the more and more I'm starting to lean into my own vulnerability, which is kind of the platform for this podcast. It's opening up so many more doors and more conversations that are just so beautiful.

Speaker 1: 48:41

It's like yeah okay, we can have that conversation, we'll figure that out?

Speaker 3: 48:45

Yeah, absolutely. I really consider you a trailblazer in that field of vulnerability within my circles because, again, I think when you own a business or especially a lifestyle business, personal brand, on any level, there's this huge pressure we can put on ourselves sometimes that who I am in front of the camera and with my clients is who I need to be in all circles and walks of my life. If I'm at the grocery store, I've every look a certain way and doing a certain thing and it can just drive you crazy and you want to give up, right, yes, yes, I know we've talked about this, and so I just want to really honor you and thank you for being willing to step out and draw out these conversations and other women, because it's needed for sure. I will say this about getting started it's also important to recognize when you're staying in your safety zone, because taking small steps and being consistent is going to only be as good as you working towards that bigger vision, and sometimes we can sort of confuse.

Speaker 3: 49:54

Oh, I need to get some rest. Tonight it's really me avoiding doing the one thing I needed to do today and so there's a fine line there, right? I'm so guilty of that. Like, of course, I need to just do the doom scroll on Facebook. I don't need to be writing my new copy. No, lise, you need to write your new copy.

Speaker 1: 50:15

Yes, you're absolutely right, and I think that that's each of our own ways of protecting ourselves and that fear and just bottling that up and numbing with something else. Right Like. Oh well, my numbing is staying busy, I've learned. I didn't even know that could be a numbing, but you know, anytime we've talked, I'm coming at you a mile a minute with like and this and this and this.

Speaker 3: 50:41

I'm always like how is she doing it all?

Speaker 1: 50:43

Numbing, I'm numbing. I didn't know how much I had been hurting. And by recognizing that, and, like you said, the first step with all of this is really getting to know yourself and doing that work. Yes, holy cow, it's eye opening. But that's when you're starting numbing, you know it and you're like oh wait, mm-mm, mm-mm. Yes, you see that.

Speaker 3: 51:08

Sorry, I know what you're doing Exactly. Nice try, let's unpack those feelings.

Speaker 1: 51:13

Yeah, you know, we're each on our own journey and anybody who's listening to this is gonna be on their own journey, and hopefully that we're able to share our conversation in hopes that it meets them where they're at and inspires them in some way. Now you've talked a lot about being a mom and trying to juggle this. What are some of the hacks? Cause I feel like sometimes you have these like secret little hacks that I just am like, I just I wanna, I need to know these things. I need to know how you do this, Lisa. So can you think of a couple of hacks? And, if you need a little prompting, I have a couple ideas of how you're hacking things all day long.

Speaker 3: 51:50

Okay, and I'll say one and then you can. You can tell me what else you're thinking. I think it becomes so routine, right, that you just don't. You forget it's a hack. My main hack is with meals, because I love to cook, I love to be in the kitchen, but something happened between being pregnant with my first and today, where I don't necessarily always want to be in the kitchen worrying about food and making all the meals, and the quality of food is also highly important to me. So my hack is every night I already know what's gonna be in three of the four sections of a plate. Like, if you're thinking of a plate and you divide it into four and that is a salad.

Speaker 3: 52:27

And, ladies and gentlemen, I am saying a salad, I mean greens in a bowl, toss in some dressing, put it in the plate. I'm not talking all the fancy add-ons. I mean, if you wanna do that and take extra time, go ahead. And then some meat. We are meat eaters in our house and we order from a local farm. So I always have some meat. So we usually grill up or bake a ton of meat in the beginning of the week and so I can just reheat. And the other is a bag of frozen veggies. Now I don't own a microwave. Little known fact of Lisa so.

Speaker 1: 53:00

I just-. I still think of you every time I use my microwave, ever since you taught me that.

Speaker 3: 53:07

So I just steam it, I literally dump up, and so three quarters as well, the last one I save for I don't know, do I have rice? Do I wanna roast some veggies, some squash we're in fall when we're taping this Something else that can fill it up. Now, if I'm feeling really fancy, I will make one plate. Half of it will be raw vegetables, half will be some fruit, and I stick that on the table. So, but every night I know that's gonna be those three things. Now I will warn you, you can get into what I call deja-food mode with that, because it can feel redundant, right Clever.

Speaker 3: 53:41

So put some different dressings out or, I don't know, some extra toppers. Get some sriracha out for one night, or some kimchi, or I don't know. You can always add a different flavor. That's a hack. What else are you thinking in my hacking world?

Speaker 1: 53:55

You're spot on. Actually, I was thinking about how you meal prep for your kid's meals and their lunches and you inspired me to get those travel lunch things.

Speaker 2: 54:08

Oh yes.

Speaker 1: 54:09

And that worked out really, really great for us. So I'm glad that you inspired me on that one. But yeah, actually it was around meal planning and prepping, because you taught me that and I just I tried to lean into that when I'm in charge of cooking, which is rare.

Speaker 3: 54:25

No one's so glad and yeah, those Planet Boxes are a savior Cause. It's like what goes in that compartment. I just, I just feel compartments, I don't think.

Speaker 1: 54:33

Yes, it's awesome. So, speaking of hacking, you're into biohacking. I am, and I can't remember if you introduced me to this or if Tony did, but just learning about the topic of biohacking that's like a whole different world and it's like, once you learn it, you're like oh, oh, like you can't, you can't, you can't go back to a black and white TV after you've seen color.

Speaker 3: 54:57

No.

Speaker 1: 54:58

So can you tell me a little bit? Some people listening might be like what the heck is biohacking? Can you talk a little bit about that and why it's important? Because it's been, it's been so great and I feel like I feel so much better because of some of the benefits from it.

Speaker 3: 55:14

Oh, that's awesome. I'd love to hear more about your journey with it. So what I didn't realize is that I've been biohacking intentionally for 11 years. 11 years ago is when I got into coaching and I went to nutrition school and, through that experience, everything that we did, we tested on ourselves and ultimately, that's what biohacking is. It's really about taking control of your own biology. It's about looking at yourself as the unique, beautiful individual that you are and figuring out things that work for you.

Speaker 3: 55:44

There is a reason why all the diets and all those diet books on the shelves work. It's because there's a variety of humans in this world. The challenge is always finding which one works for you, and that's ultimately what biohacking is. It's figuring something out, testing it, paying attention. Does it help me? Does it harm me? What's it doing?

Speaker 3: 56:05

I do stuff now that I don't even realize it's helping me, but if I don't do it, that's when I start to notice it, which is super, super interesting. So the time of this taping, I'm drinking my bulletproof coffee. I just realize in the course of my day I do not have time to make breakfast for myself. I just don't, and so I could either berate myself and think I'm a horrible human because I can't figure out a way to get my green smoothie every morning. Or I could embrace my new 40-year-old self and all that that implies with health and look into intermittent fasting and bulletproof coffee with my decaf.

Speaker 3: 56:44

I'm a decaf girl, and so that's really what biohacking started for me and learning the foods that work best for my unique body type, because I can hold on to weight just by eating bananas and you're like wait, what Bananas? That's part of the broad diet. Everyone should be eating bananas, especially if they're sick, and I've always loathed bananas. And so figuring out the foods that work for you, simply by removing them, what happens to your body is the inflammation decreases, but more importantly, what I find is your brain fog lifts and you get your energy back and your digestion works and you sleep better.

Speaker 1: 57:21

It's this really bizarre domino effect that, for me, started with food, and food continues to be one of my primary hacks, you know it's so interesting that you're talking about the fog lifting and really drilling it down to some of those basic needs from like Maslow's hierarchy of needs.

Speaker 1: 57:42

It's super interesting, ironically, that you brought that up, because so two episodes from this one, so I don't really know how to gracefully explain that. But the episode that actually is going to launch today is talking about my journey with postpartum depression and just how I started to feel better, and it was really going back to that. I literally pulled out Maslow's hierarchy of needs and I'm like all right, what are my basic needs? Am I not taking care of myself? And I really had to go back to that and understand what foods were good for me, what's energizing my body and what's really making me feel heavier. And when I feel like I'm not as good of a spot, then I'm craving other crap and I'm reaching for things that are not benefiting my body, because it's easier and I don't have to think about it and all the marketing that's out there makes it so convenient.

Speaker 3: 58:39

It is. We are in a convenient world, with any information you want at your disposal. You can have, and any information more importantly, you want to maintain the narrative that you've created in your mind, whether it's true or not, is equally there, and from a health perspective, I think that's a lot of times what we're up against. But hacking part of it is even thinking about if you eat a bowl of salad, you walk away and you feel a certain way. If you eat a bowl of Doritos any variety you're going to walk away and feel a certain way, and that's ultimately what it's about. Now, what's cool is that there's a ton of other things you can do, depending on what is driving your health and wellness goals.

Speaker 3: 59:26

For me, I'm an older mom. I want to live a little bit longer. So the idea of anti-aging and what that means OK, and I've never liked that word, because, as women, I want us to age beautifully and gracefully, and that means wrinkles and gray hair and bring them on, and that's not what it means. It means really your cellular health and making sure that your cells are as healthy as possible, and once I started getting into that, then I really started geeking out and I'm like wait a second. I can reduce my oxidative stress. By what is it? 40% in 30 days. That's insane. Or I can buy an indoor bike and I can do two workouts a week for a total of 18 minutes a week, not sweat, not need a shower, and get better benefits than if I sweated my butt off five days a week and had a shower. That blows my mind and in the world we're living in today. It's not that I always need to do more, more, more, more. It's that I need to be efficient and at my best with the time I have.

Speaker 1: 1:00:28

Yeah, on so many levels. Yeah, can we tangent on the bike thing for a minute, because I don't think that you're the only person in the world who's thinking about going into winter and is like, how am I going to get my movement, and I am a busy person who doesn't have all this time. You did a ton of research. Actually, ironically, when we talked about this, I wasn't really in that market and since then some of the places that work out have changed. There are seizures and policies and I'm like I just don't know if I feel comfortable going there. Now we're starting to think about that and I'm sure, as it gets colder and people are not as able to be outside at least in the Midwest they're going to start thinking about that. Tell me about just on a side tangent your journey on this and how you came up with your plan.

Speaker 3: 1:01:21

Yeah, I love the question. So, first of all, to your point, I haven't been able to work out because since March 11th, my husband and I have been 100% with the kids due to everything right now. So we've had no childcare, no break. And I thought how am I going to? I need to start moving more intentionally for my body, not just chasing my kids around. And we have a small house.

Speaker 3: 1:01:42

And so I thought everyone's talking about a particular bike called Peloton. I'm just going to go out and buy it. And so I told my husband hey, by the way, I'm just going to buy a Peloton. And he's like what? No, what. And I said well, we're going up north to our lake house and there's no internet reception up there. So when he actually said I'm going to research this, I just thought go ahead, you won't be able to get it online. Doot, doot, doot. And I'm sitting there thinking I win, which is a weird thought. But anyway, god bless that man.

Speaker 3: 1:02:11

He did his research and we got it distilled down to three and we couldn't figure out what are the features we want. What a blah blah, blah, blah. Do we want a bike that actually can move and incline itself? Because that's cool. Now I actually feel like I'm going down the hill versus just stay in stationery. All these questions, and we went down this rabbit hole of and I posted on Facebook I don't know, I can't remember if you saw that just asking other people's opinions hey, what do you like, what are you not?

Speaker 3: 1:02:38

And it was in that moment. It was in the moment where I could not make a decision for myself. It was not clear as day. It was in the moment where I was actually trusting other people with my decision that I went. Something's not right. I know myself enough to know. If I just don't automatically know, if I'm not doing it for myself, something's off. So what is that? So I explored it and I realized I don't have 45 minutes right now every single day to ride a bike and give myself time to shower afterwards and also find that same amount of time for my husband to do the same every single day.

Speaker 3: 1:03:18

And then I went duh, why am I not hacking this? So I literally went to Dave Asprey, who's like the biohacker out there, the superhuman man where everyone kind of goes and checks out his stuff. He's biohacking to the extreme and it led me to find the bike of his choice, and this is called Carol Fit AI, so it's an artificial intelligence powered bike, and so it reads where you're at and you, literally you pedal for two minutes, you warm up and then you do this what they call a sprint. It's the supramaximal, it's beyond high intensity. You almost the first time I wanted to pass out.

Speaker 3: 1:03:57

When you go for 10 or 20 seconds, there are two different options and then you just pedal, you just decrease your heart rate for another two minutes and then you do one more sprint. So you only do two sprints, really, really hard. Full time is eight minutes 40 seconds. You do that twice a week and the scientific benefits are equal to, if not superior than, those five 45 minute rides a week. And I thought, if I can't find 18 minutes in a week, I don't deserve to work out. Then it's something major in my life and my mindset that's preventing me from working out. But I can find 18 minutes, wow.

Speaker 1: 1:04:35

And now you've had it for weeks right.

Speaker 3: 1:04:38

Yeah, I think we're going on six weeks now.

Speaker 1: 1:04:41

And do you feel different? Are you seeing results? Are you feeling like, yeah, this is a good choice, so we're not?

Speaker 3: 1:04:47

I'm not tracking any weight or anything like that. They do actually have a weight loss program that one's much longer though at 30 minutes, so I haven't done that one yet. What I'm noticing is that just getting back into the habit of working out is really necessary for me, especially right now, and I think me and you maybe talked about this at one time, april, but it just it gets the angst out of me. I need to just get this pent up energy out. So, for a lot of mental health reasons, I'm seeing a ton of benefits, and then, because I'm already in workout mode, I take an extra 10 minutes, lift some weights. So I'm like 20 minutes done. So well, I'm going to start tracking here, I think, in the next month. I just wanted to really build the habit for myself first.

Speaker 1: 1:05:31

Yeah, thanks Lisa for sharing. That's actually really interesting and that's a bike that we'll have to add to our list that we're considering. I agree with you, I need to get that movement, and that's something that I learned through my postpartum journey was that the exercise is hands down, the best medicine for me. If I can get that movement, I feel so much better, I'm happier and friendlier, I'm way more pleasant in my own home and I think that I'm able to focus pretty well.

Speaker 3: 1:06:00

Yeah, it's actually one of the movement exercises, one of the best hacks for your brain. So that definitely tracks. And I will say this about Carol because my husband was really concerned. He's like I just want to get on one of these bikes and do a long ride and watch this beautiful scenery of another country, because that was one that honestly, how was this a problem? I just thought this is such an interesting problem we've created for ourselves that we can't decide on a bike because one has a better app and one has a better function. It was so interesting. But with Carol you can do free rides. So, for what it's worth, it would be worth exploring.

Speaker 1: 1:06:37

It's not scary, no, no. When you tell me you need a puke bucket right next to the bike, I'm a little hesitant to be like sign me up.

Speaker 3: 1:06:48

It's not its best selling point, it's not, but maybe. But then it's over. Yeah, the bar feeling is over and you're gone and having the best day ever, so you know, and then it doesn't happen again because you work into it.

Speaker 1: 1:07:03

I love it. One of the other cool things actually I wanted to talk to you about, anyways, was life advantage. So we were talking about bio hacking. I don't know how involved you are in this product or in this business, but you introduced Tony and I to it. Can you tell me a little bit about that and how you found your way in that and what your thoughts are in those products? Yeah, I know that that's not really related to like business stuff, but it's so interesting.

Speaker 3: 1:07:32

It's all good. So it was about two months after my dad had passed and you know you're faced with your own mortality and, having been in the wellness industry at that time for nine years, I was seeing certain posts fly around about anti-aging, about bio hacking, about cellular health, and I wasn't a bad way. I hadn't slept since my dad passed, so I was going on eight weeks of no sleep. I had just took on a new B2B client, and so I was open, I guess not to the business not at all but just to the products to test them out. One of their, their main product, is NRF2, because in our bodies we have what's called an NRF2 pathway, and this product can reduce your oxidative stress by 40% in 30 days. Now, if anyone here listening is in health and wellness, that's a huge deal. That's a huge deal because well over 200 diseases are documented and link back to oxidative stress.

Speaker 3: 1:08:33

So we all have concerns and things maybe going on in our bodies. We all want to go. What's the root cause? Where did that heart disease come from? Where did my high blood pressure come from? Where, more than likely I make no claims, but more than likely it's because your oxidative stress is high. And so what this was proven to do with five herbs, by the way this is what blows my mind is that it can reduce that by 40%, which means you're really getting rid of the root cause of anything that's happening in your body.

Speaker 3: 1:09:03

That really spoke to me just because of my dad's health journey. So I tested it out and I was like it's like taking a supplement you don't feel any different afterwards. So I thought what a bunch of bunk. And I stopped taking it and I crashed. I just thought I don't know what happened here, but it was giving more energy, it was giving more focus. I think I was so depleted I had no idea how bad I was.

Speaker 3: 1:09:28

Then I started taking one of their other products called NRF-1, and that's about mitochondrial health. They really started attacking what kind of anti-aging theories, if you will. And mitochondria is known as the powerhouse of your cell. So that's what's really going to keep your cells going and I just I tested that out. So I started this whole journey by I don't know, does it work for me? I don't know, do I like it? And then I just started listening to people's journeys and going, okay, well, I don't know, april, if you're having a hard time focusing, you want to try this drink. Now I know to say when people ask for a drink to wake their brain up, I don't drink it for the flavor you taught me that I do not drink it to drink the perfume that my grandma had left on her counter forever and just choke that shit down.

Speaker 3: 1:10:21

You know, definitely don't drink it for the flavor or the name, Right exactly, but how it makes you feel is it's incredible. So my journey got in with those two kind of flagship products and if I don't take them I notice it. But now I'm operating. I think it's such a different plane because it's been two and a half years that this is my new normal, so I'm thinking, holy cow, where would I be if I wasn't on it? And then I started taking the drink that we were just referencing, and I do not do well with caffeine. Already told you, I drink decaf coffee, but they do have a drink and it's technically a new tropic, which is just a fancy word of a smart energy drink, and it wakes your brain up so it doesn't flood your body with tons and tons of caffeine just to make you all shaky and then have a crash. I don't know have you ever had a crash after it?

Speaker 1: 1:11:14

I haven't, but I am very guilty of partnering it with multiple caffeinated drinks. That's for a different conversation. That's fair. I'm not addiction to caffeine, that I'm working through, but I've also. They do have a decaf version. Yes, I've. Just I've found that if I drink the decaf anytime after lunchtime it seems to be a better fit for me in the afternoons.

Speaker 3: 1:11:43

Yeah, that's exactly what I do. I have a caffeine one in the morning and then a decaf in the afternoon. I've also started giving. It's been over a year now, but I give my kids a decaf not the full thing. I make one big jar and then over two days they get like little six or eight ounces. I tell you what. The focus that they have, especially right now on the screen, is so much more incredible. My kids have started tuning into their own bodies, because it'll be around two or three in the afternoon and my daughter, who is currently three and a half, will come up and ask me for it. She just knows she needs energy to wake up. I, of course, tell her no and we work through the tears because I don't need my daughter addicted to a new tropic drink. Yeah, that's been the journey.

Speaker 3: 1:12:27

The interesting is that it is a network marketing platform and I, having been a business coach now for a decade, I really have not wanted to even go there. I'm still really not. I mean, I sell the products, but I don't really. I'm not out to build a huge team with that. My passion is how can I help you be your best self? How can I support your brain function, so you sleep better, so your body works better, so you can actually build that business of your dream. So it's kind of one step removed.

Speaker 3: 1:12:57

It's also been interesting, though, because my most recent B2B client I got exposed to a wide variety of entrepreneurs, everything from restaurant owners to construction workers and manufacturers and just everything in between, and yet I had never worked with anyone in network marketing. So I thought, well, what better way to learn an industry than to just dive in? And it's fascinating what pops up for people, and rightly so. I completely get it. I've had a lot of those same thoughts. I just think they have a product that I'm never gonna be able to make. I see the results. If someone else can, too, great. If not, no pressure. I mean, this is all about what's best for you.

Speaker 1: 1:13:39

I love that. And you touched on direct marketing or direct sales and multi-level marketing, and we've had a lot of those conversations just about the philosophical approaches to that business model and our own journeys and paths and all the psychological stuff that comes with that too. But I think we'll leave that on the shelf for another conversation. But I do wanna go back. Your business, your personal business, is going to be rebranding and relaunching and you have a very clear path that you're working towards. Can you talk me through how that decision came and how you are going through? I mean, cause you're going through it. You're not just coaching somebody else to do it, but you're actually living it. Can you talk me through some of those decisions and then what your business is going to be?

Speaker 3: 1:14:25

offering. Sure, yeah, it's such a great time to be in it, cause normally you have these conversations and you're already through it, so you can reflect back and have a positive spin and right now I'm gonna think of it and I was like I was up till midnight right in copy.

Speaker 3: 1:14:40

The decision really was morphing for me for about five years. I knew I was going through my next evolution and just up leveling I just with things happening in my life, and so I intentionally paused. So weird, it was a weird thing to do. I felt like, on the one hand, it seemed like I was giving up on my business. On the other hand, it was necessary. My daughter I had a newborn had an older child, my dad's health was failing and so I just paused. And through that I realized, and then, taking on my B2B client and working with so many amazing entrepreneurs, things started to click Like who am I now? Who is this? I was reinventing myself. Who am I blossoming into? I don't know. I don't have a good word for it yet.

Speaker 3: 1:15:32

The first thing I did was I hired a brand strategist and I said okay, what do you see? And we did a lot of identity work. I'm not taking all of what she saw and her advice because it didn't align for me, but there were elements of that that were really supportive. The next thing I did you know, because you were there I called up my girlfriends and was like I'm renting out a B&B. If you wanna come, great, if you don't, that's cool. But I need to dive into my values because I don't even know what they are anymore. I was so lost I couldn't make a decision to save my life, which was bizarre Because, again, if I can't make a decision in about three to five seconds, I know something's not aligned, something's off, and usually it's because I don't know how it fits into my life and the values that it's portraying. Do you remember that weekend? That was so amazing. Oh yeah, are you kidding?

Speaker 1: 1:16:24

me. It was amazing. Thank you for including me. You know that was great in the thick of my fog and so it was a welcomed. Yeah, I'll go. I just wanna sleep. I don't even care. I remember actually pumping with the breast pump. While we're trying to talk strategy, I mean talk about, like the things you do as a mom and business entrepreneur. Seriously.

Speaker 3: 1:16:50

Yes, I remember that too. Mch mch, mch, yup, just cleaning up bottles and we're talking Right, that's right. And it worked. And you were the only person willing to just go really to one of my values. I don't know if you remember that, but you were like, well, walk me through your values. And I told you and you're like I mean, they all align, that all makes sense. But really, and I thought you're right, that is where I'm not actually living into my value more and that's what I need to shine a light on. And it was 100% true. And one of the many reasons why I have mad respect for you is because you're willing to ask that hard question. So I walked away from that experience going I have my values, I got friends who are cheerleading me and championing me and really see what I see.

Speaker 3: 1:17:36

And then I came into the new year and COVID hit and all the decisions that came from that you know. But really, where I pivoted next was I needed to just hire a designer and I just I need a new logo and I just started with little things. So I needed a new logo. Okay, I should do a photo shoot. And everything was last second, which again, you know, because I remember talking to you on the day of my photo shoot and I was out buying makeup and you're like what? Why do you have to be like? Oh, I don't know. Oh no, it's the day before. Oh no, it's in the morning, I'll be fine. You're like oh, my God, it was that day it was.

Speaker 1: 1:18:09

oh yeah, it was. It was a couple, because I said you want me to drive over You're. You know it's a couple of hour drive, but I'll hop in the car if you really need this.

Speaker 3: 1:18:19

I was like no, it'll be fine, whatever, and it was. It's that energy that I'm embracing more as a recovering perfectionist. That's a hard space for me to play, to just be like I don't know, it'll be fine, it'll work out, it'll be good enough. And that's what I've noticed, even with my own momentum is like it'll be good enough and it is going to work out. So, through all this, then, I did all so in hiring my designer. She's also worked, helping me with the website, and now we're just at this phase where I'm just trying to really hone in on the copy things that really aligned with me and my vision for, for the business and, most importantly, copy that really resonates with the people that I want to be able to support and impact. And in that process, that's where I can get, that's where I can get all up in my head.

Speaker 1: 1:19:02

Who are those people that you would prefer or love to help in champion?

Speaker 3: 1:19:08

Yeah, I absolutely love working with women. I love working with I love working with any entrepreneur really but if I can work with a woman coach or consultant who's really been trying to figure it out for a couple of years and something just isn't working, maybe they need to reinvent themselves, maybe they're just stuck for some reason and they can't pinpoint it. And in not pinpointing it, what I've noticed is we all naturally do this as human beings. We look for the answer, we buy more DIY programs, we go to more conferences, we do more of these networking things and we're not pausing and breathing and just really taking time to figure out who we are, whether it's through an assessment or understanding your values or just owning who you are in this moment and all the greatness that that is.

Speaker 3: 1:19:55

You know one thing that clients keep telling me I don't know why I was like I'm not gonna hear this feedback. I'm just not gonna hear it. And finally, I'm like how many more people are gonna say this to me? But one of the things that people keep telling me is you're making me feel hopeful. I thought I was gonna have to close my doors. I thought I was gonna have to be someone that I'm not. I'm not a slimy salesperson, or I don't wanna be on Instagram, or, and I'm just like how can we do you better? How can we 2.0 you right? Like what is that? What does that look like? It's not about me or my vision, it's about yours.

Speaker 1: 1:20:31

Oh, I love you. This has been such a gift to have this conversation, because you're absolutely right For each of us it's gonna look different and our journeys are gonna look different, and how we bring ourselves to the table is what is gonna matter the most. I love it. Well, lisa, thank you so much. I do wanna be mindful of the time and respectful of your time, because you're a busy woman girl, holy cow.

Speaker 3: 1:20:54

Whew, I'm living the dream like everyone else, right? Thank you, lisa. Thank you, it's an honor, honor to have this conversation. It really felt like I was at a bar with you, at you know, in the early morning hours. Good, good, that's the goal, right?

Speaker 1: 1:21:08

Yeah, the goal of all of this is really just to get past the surface level stuff and start having these conversations, because too often our relationships are rushed or superficial or we're so guarded by presenting this like perfect front that I love what you said, actually, just a few minutes ago. You know it doesn't have to be perfect. Everything is going to be fine, because if we can bring our whole selves to the table, what's going to come of that is gonna be so much better than if we are holding back and if we're guarded Absolutely. Hey guys, it's April here. If you are someone who likes to know exactly what is happening and you wanna hear it from me first, I'd like to invite you to hop onto our newsletter.

Speaker 1: 1:21:59

We send a weekly newsletter from Paradimew and, as you can tell, we're going through some major shifts and changes, which is really exciting, and our journey truly has been accelerated. And if you want to follow along that journey and you want more information than just this podcast, I invite you to join us for our weekly newsletter. We don't share your information with anyone. That side note is a bad move and bad karma, in my opinion, and we don't spam you and blast you with a bunch of crap. I just don't. I don't love that and I wouldn't want to do anything to anyone that I wouldn't want to be reciprocated to me. So we put good energy out through our emails and through our weekly newsletter. This means that we are guiding you with information, we're offering additional resources beyond what this podcast has, or we're giving you first information, like insider information, before we tell anyone else. And let's be honest, there are thousands and hundreds of thousands of people who listen to this podcast and if you want to get the information before all of these people who are listening to this podcast, you're going to want to be on our newsletter. We send them out once a week, like I said, and that is it. We send the information, we put good energy into your inbox and then the rest is up to you. So the link is in the show notes. I invite you to sign up because we have a lot of big changes happening and I want to make sure that you get that information so that you can stay on track and inspired and you can keep moving towards who it is that you are meant to be and tapping into all of the gifts that you have and are unique to you.

Speaker 1: 1:23:48

All right on that note. Cheers to good karma, good energy and awesome things in your inbox. Thank you for listening to this entire podcast. I hope this episode has left you feeling curious and inspired. This podcast is intended to create expansion in your life through unique stories and shared experiences, and if you enjoyed today's episode, I have a request. I'd like to ask you to share this podcast with your friends and family. I bet they'd enjoy it just as much as you have, and if you found value, please share this on your social media outlets. That is good karma in action, my friends, all right, it is now closing time. Cheers to good karma and the power to choose joy. If you like this, tell your friends.